We do this by linking artistic invention and business-driven thinking in an ongoing exchange. Design transcends art and aesthetics. At a time when we are faced with too many choices, graphic design informs and inspires us to make smart decisions. We embrace the growing ambiguity between print and digital mediums. We understand that the relationship between our work and the meaning it has for others is the most critical part of what we do. (Plus, we’re pretty good at it.)
Companies come to IE for two reasons: to enjoy an “easy to work with” experience and to revel in the successful marketing results that come out of that experience.
Our primary strength lies in creating visual narratives that enable an audience to encounter design with clarity and connection. In addition, we have a vigilant approach to organizing project information so that we are effectively communicating to our clients throughout the design process. We focus entirely on the experience we are creating: the experience of working with us as a client and the design experience we are creating for the audience.
Collectively, we have experience in a full spectrum of design mediums and disciplines including: brand identity, print, websites, interactive/digital, video, advertising, direct mail, packaging, publications, environments, interiors and fabric design. Fueled by a deeply rooted belief that design is a powerful force (and that a team effort will always produce the best results), IE has earned a reputation as one of the industry’s leading firms.
Principal & Creative Director
Marcie Carson is the driving force behind IE’s impressive creativity. After spending several years in marketing and fashion (including a year-long stint touring the globe with Madonna), Marcie founded IE in 1995 with Corey Baim.
From the beginning, Marcie’s distinctive design approach has been extensively honored and published. HOW magazine identified IE Design as one of “seven red-hot firms to watch” and Communication Arts featured the agency’s “innovative work” in 2000. Over the years, Marcie and her team have garnered hundreds of design and marketing awards from organizations and competitions such as Print, Creativity, STEP, Davey and the Western Art Director’s Club. Marcie’s work has also appeared in countless books on graphic design, including prestigious titles from Taschen, Rockport and Graphis. In 2006, Marcie was selected as an occupational expert for the graphic design industry by the US Department of Labor and subsequently helped them develop content for their O*NET Program that educates people about graphic design. In 2010, Marcie was featured in Entrepreneur magazine and was also awarded the “Best of L.A. Women’s Business Award” by Comerica Bank and the Los Angeles Lakers.
Marcie has been a longtime contributor to the design industry by participating on judging panels, student portfolio reviews, guest lectures and intern programs, as well as speaking at various marketing and design events across the country. She is currently co-authoring and designing a book about her experiences as a working mom. And most recently appeared on a top-ranking segment for ABC’s “The View From the Bay” talkshow about working mom fashion. In her latest adventure, Marcie is pulling fashion, music and design together for a wildly eclectic paper goods line, Mixt Studio, due to launch in Winter 2011.
Marcie graduated with honors from the University of California at Santa Barbara where she earned a double-major in Communications and Fine Art.
As Co-Founder and Business Principal, Corey Baim is the backbone of IE. He wears many hats – assisting in creative development, helping out with print buying and vendor selection and supporting business development in sales and kick-off meetings. But Corey’s core function is to keep IE running smoothly by overseeing IE’s staff, putting together estimates and proposals as well as managing the books.
Before IE, Corey began his career in mortgage banking where he spent several years handling multi-million dollar accounts for First Franklin Financial Corporation. Ultimately, he rose to an Account Supervisor and managed a staff with an average monthly portfolio of $70 million. But as with his wife Marcie, Corey also longs for a creative outlet and more adventure. So when the opportunity presented itself, he left mortgage banking to play bass guitar with a successful local band. They toured America and Europe nine times, recorded three albums and played with talents like Green Day, Sublime and Blink 182. You can still find some of his albums today in major music retailers, including Apple’s itunes.
When the music subsided, Corey and Marcie joined forces to start IE. He has been instrumental in guiding the company from its humble beginnings to the reputable and award-winning firm it is today. Corey graduated from UC Santa Barbara with a degree in pre-law.
Interactive Design Director
With 12 years of experience in graphic design and web development, Archie Cayanan brings a valuable combination of design, interactive media and business management talent to lead all of IE Design + Communications’ interactive media and technology projects. With a breadth of experience in effectively communicating and collaborating with a large creative team, back-end programmers and clients, Archie finds a way to apply forward thinking to the creative process while maintaining a delicate balance between client communication needs and their business goals.
Prior to IE Design, Archie worked on a variety of projects for clients including the Bank of Tokyo-Mitsubishi, Mercedes-Benz, Dun and Bradstreet, The Hallmark Channel, PR Newswire and CNBC. Archie most recently served as the Creative Director for the University of Southern California’s Web Services team, an internal agency that meets the online needs of the university. His work at USC included projects such as evaluating and implementing enterprise solutions, establishing social media strategies and developing USCmobile — a project he conceived as a way to provide services to the Trojan Family from almost anywhere.
Archie is a graduate of California State Polytechnic University, Pomona with a B.A. in Fine Arts with an emphasis in Graphic Design.
Nicole leads the print design staff and works closely with clients on all of IE’s major accounts, including Duke Law School, Children’s Hospital Los Angeles, University of Southern California and Mattel. Her wide-ranging expertise includes corporate identity, print collateral, packaging, advertising, publication and website design. She has a keen sense of visual communication and a thoughtful approach to design, while always keeping the clients goals in mind. Over the years, Nicole’s work has been recognized by Graphis, Davey Awards, Branding USA and Communication Arts, among others.
A native Texan, Nicole joined the IE team in 2004 after a cross-country move from Boston where she started her design career.
Nicole graduated with honors from Texas State University, with a degree in Communication Design.
Maurice has a passion for both design and programming. He combines logic and aesthetics to create interactive experiences that enhance a users’ relationship to a client’s branding. Maurice aspires to go beyond the standards of interactive media by creating and merging technologies that can move the industry into a new direction.
Before joining the IE Team, Maurice was an interactive designer at an entertainment firm in Hollywood. He worked on rich medias and interactive projects for high-profile clients including Warner Brothers, Twentieth Century Fox, EA, and Summit Entertainment. He designed interactive projects for popular movies such as Avatar, Clash of The Titans, and Percy Jackson and the Olympians. He also collaborated in designing an iPad and iPhone application for the Macgruber movie.
At IE Design + Communications, Maurice enjoys creating concepts for new interactive projects, communicating the concepts through design, and bringing those designs to life with programming. His knowledge of several programming languages and keen sense for design makes him an important asset to the IE Interactive team. Not only does he enjoy the challenges of interactive media but he also welcomes the challenges of the outdoors. In his spare time he loves to go hiking, rock climbing, and sky diving. Maurice’s M.O. is to work hard and play hard.
Maurice is a graduate of The Art Institute of Orange County, with a B.S. in Web and Interactive Media.
Responsible for generating new business opportunities, Cole Gray is IE Design + Communications’ Director of Business Development. He generates agency growth through strategic planning and promotion of the firm’s core talents and expertise.
The vitality of an agency rests upon many factors, but everything eventually boils down to client success. This notion transcends everything we do from the very moment we initially connect with a potential client. Cole ensures that our distinguished design services fit well within each new business opportunity, and that we’re poised to provide design experiences that are innovative, distinctive and able to generate economic success for the client.
Prior to IE, Cole worked within a variety of marketing and advertising capacities that took him around the world, a couple times. Over the past several years, he has concentrated on developing multi-platform digital and print campaigns for industry leaders like Disney and Sears. His diverse experience augments IE’s unique understanding of the client and their business objectives.
Cole is a graduate of The University of Kansas, with a Bachelor of Science in Journalism with an emphasis in Strategic Communications.
Companies come to IE Design + Communications to create graphic design experiences that are more innovative, enterprising and distinctive than their competitors.
Through the years, we have proven that we are experts at navigating and managing the details. The IE team has created award-winning, targeted marketing materials for hundreds of companies. Some of these projects include
Established in 1995 by principals Marcie Carson and Corey Baim, IE Design + Communications was founded on a simple premise: to offer smart solutions for clients’ increasingly complex communication needs. Fueled by a deeply rooted passion for design and a focused approach to service, IE thrived, quickly earning a reputation for producing high-quality intelligent marketing materials.
From the beginning, the agency’s work has garnered prestigious awards, press and recognition. In fact, IE Design was identified as one of “Seven Red Hot Firms to Watch” (“HOW,” Dec 1999). Today, after more than a decade of continued growth, IE has solidified itself as a leader among design agencies nationwide.
From their historic building on Pacific Coast Highway, IE Design’s impressive roster of clients grows each year as the agency continues to work with businesses that are leaders in their respective industries (think: Mattel, Cornell University and the GRAMMYs).
While its roots remain in “smart art” with a customer focus, IE Design + Communications focuses on its future — perfecting the design experience for both their audiences and their clients.
IE Design + Communications is located in the southern part of Los Angeles, in the vibrant community of Hermosa Beach.
422 Pacific Coast Highway
Hermosa Beach, CA 90254