Website Design & Development
The University of Oklahoma is known for its leading academics and research, a welcoming community, championship athletics and offering the vast opportunities of a large university with the feel of a smaller school. IE Design + Communications was asked to accentuate these attributes when redesigning the University’s website.
OU requested that the new website enable the University’s Web Communications team to promote the OU brand through a content-first model designed to engage and inform audiences.
The University’s Web Communications team conducted extensive research over the course of several months leading up to the site¹s redesign, which included a digital audit, online surveys, analytics analysis and competitive analysis. IE then synthesized the University¹s research into an approach that we believe uniquely addresses the University¹s strategy to engage its audiences through content.
IE was asked to create a crisp and modern design for the University that would be designed to incorporate a more concise navigation structure and use versatile content zones that would allow the University to differentiate itself through branded strategic messaging to its target audiences.