People are going bananas over Dole.comMay 11th, 2012
IE Design gives the digital world of Dole a healthy dose of “human touch”
The prior Dole site spoke to a corporate audience rather than engaging consumers. There was outdated, poorly displayed information that was difficult to navigate with links leading to four different websites. During the redesign process, we focused on educating consumers about the benefits of eating and living healthy. The key was to create an entertaining, educational destination that connects with people and presents Dole’s health and nutrition leadership in a content-rich, relevant manner.
The website has been a tremendous success and is now a true reflection of the Dole brand and mission. Making it clear that the uniting principal behind the creativity coming out of IE remains stronger than ever — we use the power of design to generate economic success and elevate brand position.