Case Studies

The University of Oklahoma Website Redesign



The University of Oklahoma is known for its leading academics and research, a welcoming community, championship athletics and offering the vast opportunities of a large university with the feel of a smaller school. IE Design + Communications was asked to accentuate these attributes when redesigning the University’s website.

OU requested that the new website enable the University’s Web Communications team to promote the OU brand through a content-first model designed to engage and inform audiences.


The University’s Web Communications team conducted extensive research over the course of several months leading up to the website redesign, which included a digital audit, online surveys, analytics analysis and competitive analysis. IE then synthesized the University’s research into an approach that we believe uniquely addresses the University┬╣s strategy to engage its audiences through content.


IE was asked to create a crisp and modern design for the University that would be designed to incorporate a more concise navigation structure and use versatile content zones that would allow the University to differentiate itself through branded strategic messaging to its target audiences. The new site’s design was a featured topic at the 2012 eduWeb Conference.

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