Case Studies

The University of Oklahoma Website Redesign

ok-web-feature

Challenge

The University of Oklahoma is known for its leading academics and research, a welcoming community, championship athletics and offering the vast opportunities of a large university with the feel of a smaller school. IE Design + Communications was asked to accentuate these attributes when redesigning the University’s website.

OU requested that the new website enable the University’s Web Communications team to promote the OU brand through a content-first model designed to engage and inform audiences.

Strategy

The University’s Web Communications team conducted extensive research over the course of several months leading up to the website redesign, which included a digital audit, online surveys, analytics analysis and competitive analysis. IE then synthesized the University’s research into an approach that we believe uniquely addresses the University┬╣s strategy to engage its audiences through content.

Results

IE was asked to create a crisp and modern design for the University that would be designed to incorporate a more concise navigation structure and use versatile content zones that would allow the University to differentiate itself through branded strategic messaging to its target audiences. The new site’s design was a featured topic at the 2012 eduWeb Conference.

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IE Design + Communications is located in the southern part of Los Angeles, in the vibrant community of Hermosa Beach.

422 Pacific Coast Highway
Hermosa Beach, CA 90254

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contact@iedesign.com

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