Case Studies

The Recording Academy 2013 Grammy Awards Invitation



The Recording Academy has been celebrating music through the GRAMMY Awards for more than 50 years. The GRAMMYs honor artistic achievement, technical proficiency and overall excellence in the recording industry. The Recording Academy asked IE to create an invitation to the 55th Annual GRAMMY Awards (2013) and requested that the design live up to the level of creativity and craftsmanship of the artists that are being honored.


The official artwork of the 55th Annual GRAMMY Awards invitation depicts the iconic Grammy image composed with half-inch studio recording tape, which speaks to the history of recorded music and celebrates recording excellence. IE interwove these design elements representing the tradition and timelessness of the Grammy Awards throughout the mailer’s design. At each stage of interaction with the invite, IE strove to connect the recipient to the soul of the GRAMMYs.


The clean design developed by IE featuring an actual piece of recording tape that prompts the recipient to pull out the invitation from its sleeve. It was well received by The Recording Academy and its invited guests. The design received praises for its seemingly effortless integration of art and function.

Contact Us

To prove you are human, please answer the following math problem:

IE Design + Communications is located in the southern part of Los Angeles, in the vibrant community of Hermosa Beach.

422 Pacific Coast Highway
Hermosa Beach, CA 90254

310.376.9600 Tel
310.376.9604 Fax

Find Us Online
1 of