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Case Study : Website

St. Lawrence University

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Scope

  • - Research
  • - Brand Strategy
  • - Identity
  • - Tagline
  • - Print Materials
  • - Website Design & Development
The Project

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Strategies

Creating Lasting Change

Campus Visit

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Strategy

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The Results

IE created a new identity and architecture for Hillsides' multiple units, a tagline, print materials and websites which embody the inspirational vision for creating lasting change in the lives of at-risk children and youth.

Born out of our research and iconography discovery, the new brand was created around the concept of a pinwheel. It symbolizes energy, movement, and wish fulfillment. In addition, some cultures believe the pinwheel to be an instrument that turns obstacles into opportunities.

The abstract pinwheel identity featuring vibrant colors evokes the optimistic feeling one has by being next to a hillside on a sunny and breezy day. It represents the bright future that awaits those that Hillsides serve and this spirit is reflected within each aspect of the new branded communication. It positions Hillsides as a multifaceted resource for the community, rather than being seen as just a physical and geographical location.

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